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We are entering in a new world, Are you ready?

We are entering in a new world, Are you ready?

Some inspirations for helping you to understand that the world of tomorrow will CERTAINLY NOT be like today. 3rd industrial revolution, 4th industrial revolution, industry 4.0, World in 2050

Interview by Scott King

Interview by Scott King

In this episode, Laurent and Scott talk about overcoming marketing complexities and the risks involved in growth marketing. We touch on influencer marketing, artificial intelligence and questions his students ask him about marketing evolution.

The Top 20 Modern Marketing Challenges Identified In 2016

The Top 20 Modern Marketing Challenges Identified In 2016

From a discussion with 100 top CMO in 2016, Constellation Research based in Silicon Valley defined in 2016 the top 20 modern marketing challenges (not in order of importance). Do you agree? Do you have the same challenges? I would be interested in to know ho you are dealing with these challenges?

Why you should be a Smart Creative Marketer?

Why you should be a Smart Creative Marketer?

In this new era where everything is accelerated by technological changes, Marketers are also deeply impacted. They can't stand still. They definitely have to reconsidered their job, their approach and finally their profession, Now. What should they do? How should they do that? While there is not one answer to this question, I use the label Smart Creative Marketers for defining what a future Marketer is! But what does it really mean, let me tell you.