Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie.
Marketing Strategy in Context
If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
How to get real insights for your Marketing Strategy?
What is Revenues in the Marketing Canvas?
Discover the new version of the Marketing Canvas
Marketing Canvas helps you when you build collectively the Marketing Strategy of your business. It works for entrepreneurs but also for corporate. It is strongly inspired and aligned with Business Model Canvas, Value Proposition Canvas from @AlexOsterwalder, Lean Startup from @ericries and Design Thinking from @ideo .
The Top 20 Modern Marketing Challenges Identified In 2016
What is Positioning in Marketing Strategy?
As consumers or buyers are permanently exposed to commercial messages (sales, advertising, products, ...), your brand should clearly stand out of this clutter and deliver its promise. This is the big idea behind positioning. But how to do it? For a new product? For a new company? For a new line of business?
A New Whole Brain Customer Experience
Reposted article from https://www.spencerstuart.com/research-and-insight/whole-brain-marketing
Author Sid McGrath, Chief Strategy Officer, Karmarama, discusses the importance of customer experience for brands.
Why you should be a Smart Creative Marketer?
In this new era where everything is accelerated by technological changes, Marketers are also deeply impacted. They can't stand still. They definitely have to reconsidered their job, their approach and finally their profession, Now. What should they do? How should they do that? While there is not one answer to this question, I use the label Smart Creative Marketers for defining what a future Marketer is! But what does it really mean, let me tell you.
What are the Benefits of Simplicity in Marketing?
A quoi sert un responsable du Marketing?
Dans une étude publiée en 2013 sur le site Business Insider, le graduat en Marketing est considéré comme un des 10 diplômes les plus inutiles! C'est une vrai question que l'on peut se poser: Est-ce vraiment des études sérieuses? Est-ce que le métier du marketing est un métier qui apporte de la valeur à l'entreprise ou est-ce un métier dont on peut de débarrasser rapidement, un métier fourre-tout voir même un métier fluffy pour reprendre une expression anglaise difficilement traduisible.
Comment créer de la croissance dans la troisième révolution industrielle?
Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie. Laurent Bouty décrypte pour nous cette nouvelle révolution et les stratégies à adopter pour s’y imposer.
