Marketing strategy that works
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Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
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12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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BlackBerry — A Strategic History Memo, 1999–2024
The complete v5.0 evidence base for BlackBerry's 25-year strategic evolution. Five archetype phases from 1999 to 2024 captured with Vital 8 scoring, Mechanism Maps, Operating Baseline reconstruction at three anchor moments, and falsifiable Step 4 anatomy. Q-tier sourcing throughout. For practitioners and auditors.
Apple Is Facing Two Different Problems. Almost Everyone Thinks It's One.
Apple just had the best year of its life. Four hundred and sixteen billion dollars in revenue. A hundred and twelve billion in profit. Every analyst on Wall Street is reading the same statement and reaching the same verdict — Apple is winning.They are reading the wrong number. The number that matters sits buried in the product section. In the most important holiday quarter of 2025, Apple Vision Pro shipped roughly forty-five thousand units. The consensus story is execution. The consensus story is wrong.