24
Marketing Canvas Method
The operating system your marketing strategy has been missing.
24 dimensions. 9 archetypes. A 6-step process where every output feeds the next input. Used by over 100 teams to go from strategic fog to operational clarity — in a single day.
100+
Teams facilitated
across Europe
across Europe
24
Dimensions scored
per assessment
per assessment
9
Strategic archetypes
auto-detected
auto-detected
Used by teams at
Scale-ups across Europe
B2B SaaS companies
Mid-market brands
Marketing leadership teams
Strategy consultancies
0
Lead Segment Junction
One company. One market. One segment. One geography. A strategy for everyone is a strategy for no one.
1
Strategic Context Mapping
10 market parameters (M1–M10): Market DNA, Competitive Position, External Forces.
2
Revenue Ambition & Goal Setting
SMART goal + Strategic Archetype. Your M3 × M4 + revenue lever unlocks one of 9 archetypes.
3
The Vital Audit
Score 10 archetype dimensions −3 to +3. No zero. Every dimension is either helping or hurting your goal.
4
Strategic Action Engine
15 prioritised initiatives across FIX · ALIGN · GROWTH streams, ranked by Feasibility × Impact.
5
Strategic Cycle Roadmap
Three 4-month cycles: FIX → ALIGN → SCALE. Mandatory gates. Then return to Step 2.
The Book
Marketing is the only core business function without a shared operating system. This book provides one.
24 strategic dimensions with scoring guidance
9 archetypes as pre-built strategic operating systems
20 case studies: Tesla, Patagonia, Nokia, LEGO, Airbnb…
A 6-step process you can apply this week
What comes next
Need a facilitated session?
We run structured MCM workshops with marketing leadership teams — from half-day scoring sessions to full strategic roadmap engagements. Remote and on-site across Europe.
"A strategy for everyone is a strategy for no one. The method forces the decision most teams have been avoiding for years."
Workshop participant · Brussels 2024