The Marketing Canvas Method
Marketing has always needed a structured language. This is it.
A shared vocabulary for strategy, so two people looking at the same situation reach the same conclusion. Twenty-four dimensions to describe your marketing, nine archetypes that are derived, not chosen, and six steps from diagnosis to a plan run in cycles. Built for one offer in one market and one country: founders and SMEs, and corporate teams offer by offer.
Learned and applied by
100+ teams have used the method, built and tested across a decade of cohorts at Solvay Brussels School.
Play it through
Find the posture your situation calls for
The archetype is not chosen. It is derived. Answer three questions and the matrix returns one of nine postures. Same inputs, same posture, every time.
M3, the growth curve. The stage of your category lifecycle.
M4, judged from your customer's point of view. Most companies sit lower than they think.
Your goal for this cycle. One lever, full pull.
Where are you starting from?
Pick your path.
Learn the method
I am new to this.
Start with the language. Twenty-four dimensions, nine archetypes and six steps, explained and free to use.
Explore the method →Get the book
I am building a strategy.
The method in print (first edition, 2026), about three hundred pages, with twenty case studies from Tesla, Patagonia, LEGO, Airbnb, Nokia and more.
See the book →Run a workshop
I need my team aligned.
A facilitated sprint through all six steps. Your team leaves with a scored canvas, its posture and a roadmap in three cycles: FIX, ALIGN, SCALE.
Work with us →What comes next
Run it with your team.
A workshop or a mentoring engagement takes you through all six steps, from a scored canvas to the posture your situation calls for and a roadmap in cycles your team owns. Methodology is only half the job. The other half is making it stick.
Want to start on your own first? Run the free Quick Assessment.