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Laurent Bouty

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Marketing Canvas
Articles
Inspirations
Contact Me
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ARTICLES

Resources & Ideas for Smart Marketers

Archive
  • January 2025 4
  • December 2024 1
  • October 2024 2
  • May 2023 1
  • April 2022 1
  • March 2022 2
  • October 2020 2
  • August 2020 1
  • July 2020 1
  • January 2020 1
  • August 2019 18
  • July 2019 5
  • June 2019 1
  • May 2019 1
  • February 2019 1
  • January 2019 1
  • October 2018 1
  • August 2018 4
  • June 2018 1
  • May 2018 2
  • April 2018 3
  • January 2018 1
  • December 2017 4
  • November 2017 9
  • October 2017 6
  • September 2017 4
  • August 2017 2
  • June 2017 2
  • May 2017 2
  • April 2017 1
  • March 2017 2
Featured
Mastering Market Definition and Key Benefits for Competitive Positioning
Article (EN), Market definition, Key expected benefits, Tesla Model S case study, GreenClean example, Competitive positioning, Functional benefits, Emotional benefits, Marketing canvas, Sustainable marketing, Customer insights, Marketing Canvas Explained
Jan 7, 2025
Mastering Market Definition and Key Benefits for Competitive Positioning
Article (EN), Market definition, Key expected benefits, Tesla Model S case study, GreenClean example, Competitive positioning, Functional benefits, Emotional benefits, Marketing canvas, Sustainable marketing, Customer insights, Marketing Canvas Explained
Jan 7, 2025

Defining your market and identifying the key benefits that matter to customers are foundational steps in building a competitive strategy. Knowing where your product or service fits ensures clarity about your audience and competitors, while understanding customer benefits—both functional and emotional—reveals opportunities for differentiation.

Read More →
Article (EN), Market definition, Key expected benefits, Tesla Model S case study, GreenClean example, Competitive positioning, Functional benefits, Emotional benefits, Marketing canvas, Sustainable marketing, Customer insights, Marketing Canvas Explained
Jan 7, 2025
Who Are Your Competitors, and How Do You Compare?
Competitor analysis, Pricing strategy, Benefits analysis, Tesla example, GreenClean example, Competitive positioning, Market differentiation, Perceived price, Perceived benefits, Competitive landscape, Article (EN), Marketing Canvas Explained
Jan 6, 2025
Who Are Your Competitors, and How Do You Compare?
Competitor analysis, Pricing strategy, Benefits analysis, Tesla example, GreenClean example, Competitive positioning, Market differentiation, Perceived price, Perceived benefits, Competitive landscape, Article (EN), Marketing Canvas Explained
Jan 6, 2025

Understanding your competitive landscape is key to positioning your product effectively. By analyzing perceived price and benefits, you can uncover strategic opportunities and differentiate your offering. Learn how Tesla and GreenClean navigate their markets with actionable insights into pricing and benefits. Explore the method and enhance your competitive edge!

Read More →
Competitor analysis, Pricing strategy, Benefits analysis, Tesla example, GreenClean example, Competitive positioning, Market differentiation, Perceived price, Perceived benefits, Competitive landscape, Article (EN), Marketing Canvas Explained
Jan 6, 2025
What are the trends influencing your market?
market trends, trend analysis, accelerators and brakes, Tesla trends, goal setting, market context, strategic planning, sustainability trends, technology trends, competitor analysis, Article (EN), Marketing Canvas Explained
Jan 5, 2025
What are the trends influencing your market?
market trends, trend analysis, accelerators and brakes, Tesla trends, goal setting, market context, strategic planning, sustainability trends, technology trends, competitor analysis, Article (EN), Marketing Canvas Explained
Jan 5, 2025

Understanding market trends is key to shaping your business strategy. By identifying trends as accelerators or brakes, you can align your goals with opportunities while mitigating risks. Learn how Tesla leverages trends like electric vehicle adoption and sustainability regulations to drive growth. Explore actionable methods to integrate trends into your strategic context and goal-setting.

Read More →
market trends, trend analysis, accelerators and brakes, Tesla trends, goal setting, market context, strategic planning, sustainability trends, technology trends, competitor analysis, Article (EN), Marketing Canvas Explained
Jan 5, 2025
Defining Your Goals: Turning Insights into Actionable Revenue Targets
revenue goals, financial hypotheses, marketing canvas process, customer acquisition, transaction frequency, pricing strategy, TAM/SAM/SOM, competitor analysis, trend analysis, actionable goals, Article (EN), Marketing Canvas Explained
Jan 4, 2025
Defining Your Goals: Turning Insights into Actionable Revenue Targets
revenue goals, financial hypotheses, marketing canvas process, customer acquisition, transaction frequency, pricing strategy, TAM/SAM/SOM, competitor analysis, trend analysis, actionable goals, Article (EN), Marketing Canvas Explained
Jan 4, 2025

Turn your market insights into actionable revenue goals with the Marketing Canvas process. Learn how to use the revenue formula—customers, transactions, and average price per transaction—to set clear, data-driven targets. Align your goals with market opportunities, competitor positioning, and emerging trends to create a strategy that delivers growth. Discover actionable examples and frameworks to guide your approach.

Read More →
revenue goals, financial hypotheses, marketing canvas process, customer acquisition, transaction frequency, pricing strategy, TAM/SAM/SOM, competitor analysis, trend analysis, actionable goals, Article (EN), Marketing Canvas Explained
Jan 4, 2025
The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning
Growth curve, Experience curve, market lifecycle, business strategy, market positioning, commodity to experience, value creation, introduction growth maturity decline, product lifecycle, strategic framework, Article (EN)
Dec 31, 2024
The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning
Growth curve, Experience curve, market lifecycle, business strategy, market positioning, commodity to experience, value creation, introduction growth maturity decline, product lifecycle, strategic framework, Article (EN)
Dec 31, 2024

Understanding where your market stands and how your offerings align with customer expectations is critical to success. By merging the Growth Curve—which tracks a market's lifecycle through stages like Introduction, Growth, Maturity, and Decline—with the Experience Curve, you gain a clear roadmap for creating value.

Read More →
Growth curve, Experience curve, market lifecycle, business strategy, market positioning, commodity to experience, value creation, introduction growth maturity decline, product lifecycle, strategic framework, Article (EN)
Dec 31, 2024
Why Sustainability should be at the heart of every Marketing Strategy?
sustainability explained, Article (EN), Sustainability in marketing, Sustainable marketing strategy, Marketing Canvas method, Sustainability as a competitive advantage, Customer engagement in sustainability, Sustainability storytelling, Eco-conscious consumers, Sustainable value proposition, Marketing strategy for sustainability, Long-term business resilience, Green branding and marketing, Future-proof business with sustainability, Total Sustainability Score, Sustainable brand differentiation
Oct 17, 2024
Why Sustainability should be at the heart of every Marketing Strategy?
sustainability explained, Article (EN), Sustainability in marketing, Sustainable marketing strategy, Marketing Canvas method, Sustainability as a competitive advantage, Customer engagement in sustainability, Sustainability storytelling, Eco-conscious consumers, Sustainable value proposition, Marketing strategy for sustainability, Long-term business resilience, Green branding and marketing, Future-proof business with sustainability, Total Sustainability Score, Sustainable brand differentiation
Oct 17, 2024

In today’s business landscape, sustainability is no longer optional—it’s essential. Companies like Patagonia and Unilever have embedded sustainability into their core strategies, responding to consumer demand for ethical practices and building lasting loyalty. By using frameworks like the Marketing Canvas, brands can seamlessly integrate sustainability into every aspect of their marketing strategies, balancing profit with environmental stewardship.

Read More →
sustainability explained, Article (EN), Sustainability in marketing, Sustainable marketing strategy, Marketing Canvas method, Sustainability as a competitive advantage, Customer engagement in sustainability, Sustainability storytelling, Eco-conscious consumers, Sustainable value proposition, Marketing strategy for sustainability, Long-term business resilience, Green branding and marketing, Future-proof business with sustainability, Total Sustainability Score, Sustainable brand differentiation
Oct 17, 2024
Podcast on the Marketing Canvas Method (generated by NotebookLM)
marketing, marketing strategy, notebookLM, podcast, Article (EN)
Oct 11, 2024
Podcast on the Marketing Canvas Method (generated by NotebookLM)
marketing, marketing strategy, notebookLM, podcast, Article (EN)
Oct 11, 2024

A podcast generated by NotebookLM on the Marketing Canvas Method, based on the content of this website. I have to admit, I was pleasantly surprised by the quality of the result. It closely aligns with what I aim to propose with this method.

Read More →
marketing, marketing strategy, notebookLM, podcast, Article (EN)
Oct 11, 2024
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Article (EN), Marketing Strategy, marketingcanvas, 4P, Porter
May 10, 2023
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Article (EN), Marketing Strategy, marketingcanvas, 4P, Porter
May 10, 2023

Explore the transformation of marketing strategies as we compare the traditional 4Ps approach with the customer-aspiration-focused Marketing Canvas. Discover how understanding customer dreams and ideals can lead to more effective marketing strategies and stronger customer relationships.

Read More →
Article (EN), Marketing Strategy, marketingcanvas, 4P, Porter
May 10, 2023
Quick Assessment Guide
Article (EN), Marketing Strategy, Strategy, assessment, toolkit, marketing plan, planning, positioning, marketing digital
Apr 27, 2022
Quick Assessment Guide
Article (EN), Marketing Strategy, Strategy, assessment, toolkit, marketing plan, planning, positioning, marketing digital
Apr 27, 2022

Happy to announce that a one-pager quick assessment guide is now available for download. Sometimes before doing a full assessment which is really what the method is all about, some persons or companies might appreciate a first quick assessment for opening the discussion. Even though we are missing the nuances provided by the full version, it can be a nice conversation starter.

Read More →
Article (EN), Marketing Strategy, Strategy, assessment, toolkit, marketing plan, planning, positioning, marketing digital
Apr 27, 2022
Thank you - Marketing Canvas Method
Marketing Strategy, Article (EN), marketingcanvas, marketing canvas, customers, brand, value proposition, journey, conversation, metrics
Mar 14, 2022
Thank you - Marketing Canvas Method
Marketing Strategy, Article (EN), marketingcanvas, marketing canvas, customers, brand, value proposition, journey, conversation, metrics
Mar 14, 2022
Read More →
Marketing Strategy, Article (EN), marketingcanvas, marketing canvas, customers, brand, value proposition, journey, conversation, metrics
Mar 14, 2022
Marketing Canvas  - Step 1 - Market Assessment
Marketing Strategy, market, marketing, brand, conversation, value proposition, Article (EN), Marketing canvas, Marketing Canvas Steps
Mar 12, 2022
Marketing Canvas - Step 1 - Market Assessment
Marketing Strategy, market, marketing, brand, conversation, value proposition, Article (EN), Marketing canvas, Marketing Canvas Steps
Mar 12, 2022

Explore the intricacies of the Marketing Canvas method through an in-depth guide, enhanced with a case study from the eco-friendly cleaning products industry. Ideal for marketers and entrepreneurs seeking to build a robust marketing strategy.

Read More →
Marketing Strategy, market, marketing, brand, conversation, value proposition, Article (EN), Marketing canvas, Marketing Canvas Steps
Mar 12, 2022
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Strategy, marketing canvas, strategy, ebook, pdf, master class, Article (EN)
Oct 7, 2020
Marketing Canvas Master Class Introduction
Marketing Strategy, marketing canvas, strategy, ebook, pdf, master class, Article (EN)
Oct 7, 2020
Read More →
Marketing Strategy, marketing canvas, strategy, ebook, pdf, master class, Article (EN)
Oct 7, 2020

Featured
Le Marché dans le Marketing Canvas
Croissance, MARKETERS, Positioning, Laurent Bouty, Marketing, Marketing Strategy, Etudes Marketing, Article (FR), Marketers, Marketing Canvas, Chief Marketing Officer
Feb 2, 2019
Le Marché dans le Marketing Canvas
Croissance, MARKETERS, Positioning, Laurent Bouty, Marketing, Marketing Strategy, Etudes Marketing, Article (FR), Marketers, Marketing Canvas, Chief Marketing Officer
Feb 2, 2019

Dans l’enthousiasme de travailler sur sa stratégie marketing, on se précipite souvent et oublie l’importance de ce que je considère comme la première étape: la compréhension du marché dans lequel nous allons opérer (startup) ou nous opérons déjà (entreprise existante). Il y a 3 questions importantes à se poser lorsqu’on analyse le marché. C’est questions sont: …

Read More →
Croissance, MARKETERS, Positioning, Laurent Bouty, Marketing, Marketing Strategy, Etudes Marketing, Article (FR), Marketers, Marketing Canvas, Chief Marketing Officer
Feb 2, 2019
Marketing Canvas - Ambition
Article (FR), Marketing, Strategy, ambition, marketingcanvas, marketing canvas
Aug 27, 2018
Marketing Canvas - Ambition
Article (FR), Marketing, Strategy, ambition, marketingcanvas, marketing canvas
Aug 27, 2018

Dans le cadre d'une Marketing canvas, il est important de démarrer le processus à partir d'une question claire et simple basée sur l'ambition que vous souhaitez atteindre à l'aide de votre stratégie marketing. Une vidéo simple pour expliquer ce concept.

Read More →
Article (FR), Marketing, Strategy, ambition, marketingcanvas, marketing canvas
Aug 27, 2018
Laurent-Bouty-Marketer-Clients-Dangereux-Croissance.jpeg
Article (FR), pensées, clients, innovation, croissance
Jun 12, 2018
Vos clients sont peut-être dangereux pour votre croissance?
Article (FR), pensées, clients, innovation, croissance
Jun 12, 2018

Pensée du jour sur la tension qu’il existe entre les clients et l’innovation. Sont-ils antagonistes ou non? Les clients peuvent-ils être dangereux, ce qui est assez illogique pour un marketer?

Read More →
Article (FR), pensées, clients, innovation, croissance
Jun 12, 2018
laurent-bouty-marketers-ai-stores-ready.jpeg
Article (FR), Intelligence Artificielle, marketing, Bots, Store, Retail
Oct 12, 2017
Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING)
Article (FR), Intelligence Artificielle, marketing, Bots, Store, Retail
Oct 12, 2017

L'intelligence artificielle redéfinit l'expérience client en magasin : telle est la conviction de Microsoft France qui présente quelques-unes des applications de l'IA sur le retail.

Read More →
Article (FR), Intelligence Artificielle, marketing, Bots, Store, Retail
Oct 12, 2017
Quatrième révolution industrielle : comment s’imposer ?
Article (FR), Laurent Bouty
Oct 6, 2017
Quatrième révolution industrielle : comment s’imposer ?
Article (FR), Laurent Bouty
Oct 6, 2017

Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie. 

Read More →
Article (FR), Laurent Bouty
Oct 6, 2017
A quoi sert un responsable du Marketing?
CMO, Chief Marketing Officer, Directeur Marketing, Etudes Marketing, Bachelier, Master, Article (FR)
May 26, 2017
A quoi sert un responsable du Marketing?
CMO, Chief Marketing Officer, Directeur Marketing, Etudes Marketing, Bachelier, Master, Article (FR)
May 26, 2017

Dans une étude publiée en 2013 sur le site Business Insider, le graduat en Marketing est considéré comme un des 10 diplômes les plus inutiles! C'est une vrai question que l'on peut se poser: Est-ce vraiment des études sérieuses? Est-ce que le métier du marketing est un métier qui apporte de la valeur à l'entreprise ou est-ce un métier dont on peut de débarrasser rapidement, un métier fourre-tout voir même un métier fluffy pour reprendre une expression anglaise difficilement traduisible.

Read More →
CMO, Chief Marketing Officer, Directeur Marketing, Etudes Marketing, Bachelier, Master, Article (FR)
May 26, 2017
Comment créer de la croissance dans la troisième révolution industrielle?
Croissance, Troisième révolution industrielle, Laurent Bouty, Article (FR)
Apr 29, 2017
Comment créer de la croissance dans la troisième révolution industrielle?
Croissance, Troisième révolution industrielle, Laurent Bouty, Article (FR)
Apr 29, 2017

Changement de croissance, évolution des attentes, multiplication de la concurrence… Nous sommes au cœur d’une quatrième révolution industrielle qui oblige l’entrepreneur à revoir en profondeur sa copie. Laurent Bouty décrypte pour nous cette nouvelle révolution et les stratégies à adopter pour s’y imposer.

Read More →
Croissance, Troisième révolution industrielle, Laurent Bouty, Article (FR)
Apr 29, 2017
Ne vendez pas un produit aux clients mais une expérience
branding, experience, marketingcanvas, Article (FR)
Mar 8, 2017
Ne vendez pas un produit aux clients mais une expérience
branding, experience, marketingcanvas, Article (FR)
Mar 8, 2017

Vous êtes-vous déjà demandé pourquoi tel ou tel client ne revenait jamais, bien qu’il ait semblé plutôt satisfait ? Ou peut- être avez-vous déjà vous-même quitté un magasin alors que vous aviez la ferme intention d’y acheter quelque chose ?

Read More →
branding, experience, marketingcanvas, Article (FR)
Mar 8, 2017

  • January 2025 4
    • Jan 7, 2025 Mastering Market Definition and Key Benefits for Competitive Positioning Jan 7, 2025
    • Jan 6, 2025 Who Are Your Competitors, and How Do You Compare? Jan 6, 2025
    • Jan 5, 2025 What are the trends influencing your market? Jan 5, 2025
    • Jan 4, 2025 Defining Your Goals: Turning Insights into Actionable Revenue Targets Jan 4, 2025
  • December 2024 1
    • Dec 31, 2024 The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning Dec 31, 2024
  • October 2024 2
    • Oct 17, 2024 Why Sustainability should be at the heart of every Marketing Strategy? Oct 17, 2024
    • Oct 11, 2024 Podcast on the Marketing Canvas Method (generated by NotebookLM) Oct 11, 2024
  • May 2023 1
    • May 10, 2023 Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations May 10, 2023
  • April 2022 1
    • Apr 27, 2022 Quick Assessment Guide Apr 27, 2022
  • March 2022 2
    • Mar 14, 2022 Thank you - Marketing Canvas Method Mar 14, 2022
    • Mar 12, 2022 Marketing Canvas - Step 1 - Market Assessment Mar 12, 2022
  • October 2020 2
    • Oct 7, 2020 Marketing Canvas Master Class Introduction Oct 7, 2020
    • Oct 5, 2020 Marketing Canvas - Define your financial hypothesis Oct 5, 2020
  • August 2020 1
    • Aug 9, 2020 Attention Economy Aug 9, 2020
  • July 2020 1
    • Jul 27, 2020 Marketing Canvas and Customers Jul 27, 2020
  • January 2020 1
    • Jan 25, 2020 Marketing Canvas - Step 2 - Set Your Goals Jan 25, 2020
  • August 2019 18
    • Aug 15, 2019 Marketing Canvas - Budget Aug 15, 2019
    • Aug 15, 2019 Marketing Canvas - Lifetime Aug 15, 2019
    • Aug 13, 2019 Marketing Canvas - ARPU Aug 13, 2019
    • Aug 9, 2019 Marketing Canvas - Acquisition Aug 9, 2019
    • Aug 8, 2019 Marketing Canvas - Influencers Aug 8, 2019
    • Aug 7, 2019 Marketing Canvas - Media Aug 7, 2019
    • Aug 7, 2019 Marketing Canvas - Content and Stories Aug 7, 2019
    • Aug 6, 2019 Marketing Canvas - Listening to Aug 6, 2019
    • Aug 6, 2019 Marketing Canvas - Magic Aug 6, 2019
    • Aug 5, 2019 Marketing Canvas - Channels Aug 5, 2019
    • Aug 5, 2019 Marketing Canvas - Experience Aug 5, 2019
    • Aug 4, 2019 Marketing Canvas - Moments Aug 4, 2019
    • Aug 4, 2019 Marketing Canvas - Proofs Aug 4, 2019
    • Aug 3, 2019 Marketing Canvas - Pricing Aug 3, 2019
    • Aug 2, 2019 Marketing Canvas - Emotions Aug 2, 2019
    • Aug 1, 2019 Marketing Canvas - Features Aug 1, 2019
    • Aug 1, 2019 Marketing Canvas - Visual Identity Aug 1, 2019
    • Aug 1, 2019 Marketing Canvas - Values Aug 1, 2019
  • July 2019 5
    • Jul 31, 2019 Marketing Canvas - Positioning Jul 31, 2019
    • Jul 30, 2019 Marketing Canvas - Purpose Jul 30, 2019
    • Jul 27, 2019 Marketing Canvas - Engagement Jul 27, 2019
    • Jul 26, 2019 Marketing Canvas - Pains and Gains Jul 26, 2019
    • Jul 24, 2019 Marketing Canvas - Aspirations Jul 24, 2019
  • June 2019 1
    • Jun 8, 2019 Hack: Marketing Canvas and Triple Bottom Line Jun 8, 2019
  • May 2019 1
    • May 21, 2019 Marketing Canvas - Market and Economic Value May 21, 2019
  • February 2019 1
    • Feb 2, 2019 Le Marché dans le Marketing Canvas Feb 2, 2019
  • January 2019 1
    • Jan 29, 2019 6 simple principles for your marketing strategy Jan 29, 2019
  • October 2018 1
    • Oct 24, 2018 How to connect your ambition with your operations Oct 24, 2018
  • August 2018 4
    • Aug 29, 2018 Marketing Strategy Execution - How to start a movement? Aug 29, 2018
    • Aug 27, 2018 Marketing Canvas - Ambition Aug 27, 2018
    • Aug 21, 2018 Marketing Strategy for Millennials from Marketing Cloud Aug 21, 2018
    • Aug 18, 2018 3 Cs in a Digital World Aug 18, 2018
  • June 2018 1
    • Jun 12, 2018 Vos clients sont peut-être dangereux pour votre croissance? Jun 12, 2018
  • May 2018 2
    • May 23, 2018 Marketing Canvas, some tips about the process May 23, 2018
    • May 16, 2018 New Business Models in a Digital Future May 16, 2018
  • April 2018 3
    • Apr 27, 2018 You need a SHARP Value Proposition Apr 27, 2018
    • Apr 27, 2018 Questions you should ask with the Marketing Canvas Apr 27, 2018
    • Apr 2, 2018 Why you need a bold question for your Marketing Strategy? Apr 2, 2018
  • January 2018 1
    • Jan 31, 2018 Innovation Bootcamp @Besix Jan 31, 2018
  • December 2017 4
    • Dec 19, 2017 Resources for Course on Customer Experience Dec 19, 2017
    • Dec 6, 2017 Marketers, You Should Unlock The Next Decade Dec 6, 2017
    • Dec 5, 2017 Pricing Sensitivity Drivers From Thomas Nagle Dec 5, 2017
    • Dec 4, 2017 Marketing Canvas - Job To Be Done Dec 4, 2017
  • November 2017 9
    • Nov 25, 2017 We are entering in a new world, Are you ready? Nov 25, 2017
    • Nov 24, 2017 How To Define Your Commercial Plan for Your Startup with Marketing Canvas? Nov 24, 2017
    • Nov 16, 2017 MosCOW Rules For Setting Marketing Priorities Nov 16, 2017
    • Nov 14, 2017 Future of Marketing is Love (by Mark Schaefer) Nov 14, 2017
    • Nov 11, 2017 How to Assess your Marketing Situation With the Marketing Canvas? Nov 11, 2017
    • Nov 10, 2017 Interview by Scott King Nov 10, 2017
    • Nov 8, 2017 Infographic on the Marketing Canvas Process Nov 8, 2017
    • Nov 6, 2017 AI is Changing Marketing Nov 6, 2017
    • Nov 4, 2017 Marketing Canvas 2.1 (New version) Nov 4, 2017
  • October 2017 6
    • Oct 28, 2017 Marketing Budget in the Marketing Canvas Oct 28, 2017
    • Oct 14, 2017 Listening in the Marketing Canvas Oct 14, 2017
    • Oct 13, 2017 Marketers, How Technology Enhances Creativity? Oct 13, 2017
    • Oct 12, 2017 Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING) Oct 12, 2017
    • Oct 8, 2017 4 Questions for Your Brand in Marketing Canvas Oct 8, 2017
    • Oct 6, 2017 Quatrième révolution industrielle : comment s’imposer ? Oct 6, 2017
  • September 2017 4
    • Sep 30, 2017 Marketing Strategy in Context Sep 30, 2017
    • Sep 29, 2017 How to get real insights for your Marketing Strategy? Sep 29, 2017
    • Sep 9, 2017 What is Revenues in the Marketing Canvas? Sep 9, 2017
    • Sep 4, 2017 Discover the new version of the Marketing Canvas Sep 4, 2017
  • August 2017 2
    • Aug 26, 2017 The Top 20 Modern Marketing Challenges Identified In 2016 Aug 26, 2017
    • Aug 10, 2017 What is Positioning in Marketing Strategy? Aug 10, 2017
  • June 2017 2
    • Jun 14, 2017 A New Whole Brain Customer Experience Jun 14, 2017
    • Jun 8, 2017 Why you should be a Smart Creative Marketer? Jun 8, 2017
  • May 2017 2
    • May 31, 2017 What are the Benefits of Simplicity in Marketing? May 31, 2017
    • May 26, 2017 A quoi sert un responsable du Marketing? May 26, 2017
  • April 2017 1
    • Apr 29, 2017 Comment créer de la croissance dans la troisième révolution industrielle? Apr 29, 2017
  • March 2017 2
    • Mar 27, 2017 Growth in a Digital World Mar 27, 2017
    • Mar 8, 2017 Ne vendez pas un produit aux clients mais une expérience Mar 8, 2017
Last Posts
Mastering Market Definition and Key Benefits for Competitive Positioning
Jan 7, 2025
Mastering Market Definition and Key Benefits for Competitive Positioning
Jan 7, 2025
Jan 7, 2025
Who Are Your Competitors, and How Do You Compare?
Jan 6, 2025
Who Are Your Competitors, and How Do You Compare?
Jan 6, 2025
Jan 6, 2025
What are the trends influencing your market?
Jan 5, 2025
What are the trends influencing your market?
Jan 5, 2025
Jan 5, 2025
Defining Your Goals: Turning Insights into Actionable Revenue Targets
Jan 4, 2025
Defining Your Goals: Turning Insights into Actionable Revenue Targets
Jan 4, 2025
Jan 4, 2025
The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning
Dec 31, 2024
The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning
Dec 31, 2024
Dec 31, 2024
Why Sustainability should be at the heart of every Marketing Strategy?
Oct 17, 2024
Why Sustainability should be at the heart of every Marketing Strategy?
Oct 17, 2024
Oct 17, 2024
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Oct 11, 2024
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Oct 11, 2024
Oct 11, 2024
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
May 10, 2023
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
May 10, 2023
May 10, 2023
Quick Assessment Guide
Apr 27, 2022
Quick Assessment Guide
Apr 27, 2022
Apr 27, 2022
Thank you - Marketing Canvas Method
Mar 14, 2022
Thank you - Marketing Canvas Method
Mar 14, 2022
Mar 14, 2022

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