Archive
- January 2025 4
- December 2024 1
- October 2024 2
- May 2023 1
- April 2022 1
- March 2022 2
- October 2020 2
- August 2020 1
- July 2020 1
- January 2020 1
- August 2019 18
- July 2019 5
- June 2019 1
- May 2019 1
- February 2019 1
- January 2019 1
- October 2018 1
- August 2018 4
- June 2018 1
- May 2018 2
- April 2018 3
- January 2018 1
- December 2017 4
- November 2017 9
- October 2017 6
- September 2017 4
- August 2017 2
- June 2017 2
- May 2017 2
- April 2017 1
- March 2017 2
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January 2025
4
- Jan 7, 2025 Mastering Market Definition and Key Benefits for Competitive Positioning Jan 7, 2025
- Jan 6, 2025 Who Are Your Competitors, and How Do You Compare? Jan 6, 2025
- Jan 5, 2025 What are the trends influencing your market? Jan 5, 2025
- Jan 4, 2025 Defining Your Goals: Turning Insights into Actionable Revenue Targets Jan 4, 2025
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December 2024
1
- Dec 31, 2024 The Intersection of Growth Curve and Experience Curve: A Strategic Framework for Market Positioning Dec 31, 2024
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October 2024
2
- Oct 17, 2024 Why Sustainability should be at the heart of every Marketing Strategy? Oct 17, 2024
- Oct 11, 2024 Podcast on the Marketing Canvas Method (generated by NotebookLM) Oct 11, 2024
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May 2023
1
- May 10, 2023 Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations May 10, 2023
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April 2022
1
- Apr 27, 2022 Quick Assessment Guide Apr 27, 2022
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March 2022
2
- Mar 14, 2022 Thank you - Marketing Canvas Method Mar 14, 2022
- Mar 12, 2022 Marketing Canvas - Step 1 - Market Assessment Mar 12, 2022
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October 2020
2
- Oct 7, 2020 Marketing Canvas Master Class Introduction Oct 7, 2020
- Oct 5, 2020 Marketing Canvas - Define your financial hypothesis Oct 5, 2020
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August 2020
1
- Aug 9, 2020 Attention Economy Aug 9, 2020
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July 2020
1
- Jul 27, 2020 Marketing Canvas and Customers Jul 27, 2020
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January 2020
1
- Jan 25, 2020 Marketing Canvas - Step 2 - Set Your Goals Jan 25, 2020
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August 2019
18
- Aug 15, 2019 Marketing Canvas - Budget Aug 15, 2019
- Aug 15, 2019 Marketing Canvas - Lifetime Aug 15, 2019
- Aug 13, 2019 Marketing Canvas - ARPU Aug 13, 2019
- Aug 9, 2019 Marketing Canvas - Acquisition Aug 9, 2019
- Aug 8, 2019 Marketing Canvas - Influencers Aug 8, 2019
- Aug 7, 2019 Marketing Canvas - Media Aug 7, 2019
- Aug 7, 2019 Marketing Canvas - Content and Stories Aug 7, 2019
- Aug 6, 2019 Marketing Canvas - Listening to Aug 6, 2019
- Aug 6, 2019 Marketing Canvas - Magic Aug 6, 2019
- Aug 5, 2019 Marketing Canvas - Channels Aug 5, 2019
- Aug 5, 2019 Marketing Canvas - Experience Aug 5, 2019
- Aug 4, 2019 Marketing Canvas - Moments Aug 4, 2019
- Aug 4, 2019 Marketing Canvas - Proofs Aug 4, 2019
- Aug 3, 2019 Marketing Canvas - Pricing Aug 3, 2019
- Aug 2, 2019 Marketing Canvas - Emotions Aug 2, 2019
- Aug 1, 2019 Marketing Canvas - Features Aug 1, 2019
- Aug 1, 2019 Marketing Canvas - Visual Identity Aug 1, 2019
- Aug 1, 2019 Marketing Canvas - Values Aug 1, 2019
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July 2019
5
- Jul 31, 2019 Marketing Canvas - Positioning Jul 31, 2019
- Jul 30, 2019 Marketing Canvas - Purpose Jul 30, 2019
- Jul 27, 2019 Marketing Canvas - Engagement Jul 27, 2019
- Jul 26, 2019 Marketing Canvas - Pains and Gains Jul 26, 2019
- Jul 24, 2019 Marketing Canvas - Aspirations Jul 24, 2019
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June 2019
1
- Jun 8, 2019 Hack: Marketing Canvas and Triple Bottom Line Jun 8, 2019
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May 2019
1
- May 21, 2019 Marketing Canvas - Market and Economic Value May 21, 2019
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February 2019
1
- Feb 2, 2019 Le Marché dans le Marketing Canvas Feb 2, 2019
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January 2019
1
- Jan 29, 2019 6 simple principles for your marketing strategy Jan 29, 2019
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October 2018
1
- Oct 24, 2018 How to connect your ambition with your operations Oct 24, 2018
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August 2018
4
- Aug 29, 2018 Marketing Strategy Execution - How to start a movement? Aug 29, 2018
- Aug 27, 2018 Marketing Canvas - Ambition Aug 27, 2018
- Aug 21, 2018 Marketing Strategy for Millennials from Marketing Cloud Aug 21, 2018
- Aug 18, 2018 3 Cs in a Digital World Aug 18, 2018
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June 2018
1
- Jun 12, 2018 Vos clients sont peut-être dangereux pour votre croissance? Jun 12, 2018
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May 2018
2
- May 23, 2018 Marketing Canvas, some tips about the process May 23, 2018
- May 16, 2018 New Business Models in a Digital Future May 16, 2018
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April 2018
3
- Apr 27, 2018 You need a SHARP Value Proposition Apr 27, 2018
- Apr 27, 2018 Questions you should ask with the Marketing Canvas Apr 27, 2018
- Apr 2, 2018 Why you need a bold question for your Marketing Strategy? Apr 2, 2018
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January 2018
1
- Jan 31, 2018 Innovation Bootcamp @Besix Jan 31, 2018
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December 2017
4
- Dec 19, 2017 Resources for Course on Customer Experience Dec 19, 2017
- Dec 6, 2017 Marketers, You Should Unlock The Next Decade Dec 6, 2017
- Dec 5, 2017 Pricing Sensitivity Drivers From Thomas Nagle Dec 5, 2017
- Dec 4, 2017 Marketing Canvas - Job To Be Done Dec 4, 2017
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November 2017
9
- Nov 25, 2017 We are entering in a new world, Are you ready? Nov 25, 2017
- Nov 24, 2017 How To Define Your Commercial Plan for Your Startup with Marketing Canvas? Nov 24, 2017
- Nov 16, 2017 MosCOW Rules For Setting Marketing Priorities Nov 16, 2017
- Nov 14, 2017 Future of Marketing is Love (by Mark Schaefer) Nov 14, 2017
- Nov 11, 2017 How to Assess your Marketing Situation With the Marketing Canvas? Nov 11, 2017
- Nov 10, 2017 Interview by Scott King Nov 10, 2017
- Nov 8, 2017 Infographic on the Marketing Canvas Process Nov 8, 2017
- Nov 6, 2017 AI is Changing Marketing Nov 6, 2017
- Nov 4, 2017 Marketing Canvas 2.1 (New version) Nov 4, 2017
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October 2017
6
- Oct 28, 2017 Marketing Budget in the Marketing Canvas Oct 28, 2017
- Oct 14, 2017 Listening in the Marketing Canvas Oct 14, 2017
- Oct 13, 2017 Marketers, How Technology Enhances Creativity? Oct 13, 2017
- Oct 12, 2017 Comment l'Intelligence Artificielle investit-elle les Magasins? (E-MARKETING) Oct 12, 2017
- Oct 8, 2017 4 Questions for Your Brand in Marketing Canvas Oct 8, 2017
- Oct 6, 2017 Quatrième révolution industrielle : comment s’imposer ? Oct 6, 2017
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September 2017
4
- Sep 30, 2017 Marketing Strategy in Context Sep 30, 2017
- Sep 29, 2017 How to get real insights for your Marketing Strategy? Sep 29, 2017
- Sep 9, 2017 What is Revenues in the Marketing Canvas? Sep 9, 2017
- Sep 4, 2017 Discover the new version of the Marketing Canvas Sep 4, 2017
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August 2017
2
- Aug 26, 2017 The Top 20 Modern Marketing Challenges Identified In 2016 Aug 26, 2017
- Aug 10, 2017 What is Positioning in Marketing Strategy? Aug 10, 2017
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June 2017
2
- Jun 14, 2017 A New Whole Brain Customer Experience Jun 14, 2017
- Jun 8, 2017 Why you should be a Smart Creative Marketer? Jun 8, 2017
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May 2017
2
- May 31, 2017 What are the Benefits of Simplicity in Marketing? May 31, 2017
- May 26, 2017 A quoi sert un responsable du Marketing? May 26, 2017
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April 2017
1
- Apr 29, 2017 Comment créer de la croissance dans la troisième révolution industrielle? Apr 29, 2017
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March 2017
2
- Mar 27, 2017 Growth in a Digital World Mar 27, 2017
- Mar 8, 2017 Ne vendez pas un produit aux clients mais une expérience Mar 8, 2017
Defining your market and identifying the key benefits that matter to customers are foundational steps in building a competitive strategy. Knowing where your product or service fits ensures clarity about your audience and competitors, while understanding customer benefits—both functional and emotional—reveals opportunities for differentiation.