The Top 20 Modern Marketing Challenges Identified In 2016

From a discussion with 100 top CMO in 2016, Constellation Research based in Silicon Valley defined in 2016 the top 20 modern marketing challenges (not in order of importance).

  1. Delivering on a creative to commerce vision
  2. Improving marketing automation and optimization
  3. Adjusting to fragmentation of channels, segments, and trends
  4. Investing in audience development
  5. Targeting with precision and less false positives
  6. Dealing with data driven approaches
  7. Building for intention driven design in customer experience
  8. Developing in-house ad networks and programmatic strategies
  9. Mastering data and data management platforms
  10. Re positioning the corporate brand for a digital world
  11. Empowering communities and audience development
  12. Attracting and retaining the right skill sets for digital marketing transformation
  13. Identifying new agency and consulting partners to augment efforts
  14. Improving internal employee engagement
  15. Building a culture of behind the brand promise
  16. Creating a P2P model
  17. Aligning marketing strategy with marketing technology
  18. Proving ROI
  19. Crafting compelling contextually relevant content
  20. Getting ahead of the latest disruptive technologies


Do you agree? Do you have the same challenges? I would be interested in to know how you are dealing with these challenges?

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