Future of Marketing is Love (by Mark Schaefer)

Marketing Strategy
Written By Laurent Bouty
Future of Marketing Is Love

Future of Marketing Is Love

Interesting article from Mark Schaefer on Marketing and Love.

In a world of Infinite Segmentation where Brand building is out of control, all you need is love. People want to be acknowledged … and loved … more than anything. The vast technological opportunities at our doorstep are the way we can scale love.

The Marketing Canvas could help you navigating in this hyper-empowered consumer world! Don't know the canvas, discover it here.

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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