You need a SHARP Value Proposition

Marketing StrategyMarketing Leadership
Written By Laurent Bouty

When developing your Value Proposition and Brand Positioning, it has to be S.H.A.R.P.

What does it mean?

SHARP stands for:

  • S for Simple. At the end Simplicity is the winner. You have a doubt, have a look at the Simplicity Index
  • H for Human-Centric. Being able to develop your strategy around the human will open new doors and untapped values. Be inspired by Human-Centered Design
  • A for Ambitious. Your VP has to be ambitious if you want to stand out from the others.
  • R for Relevant. You should build it with competitors and alternatives in mind.
  • P for Purposeful. I am a strong believer in purpose driven strategy (reason why I created with friends thebeyonders.agency). Curious what it means, read this article on hbr. 

Do you have a S.H.A.R.P. Value Proposition ?

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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