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Marketing Strategy, Marketing Leadership Laurent Bouty Marketing Strategy, Marketing Leadership Laurent Bouty

You need a SHARP Value Proposition

When developing your Value Proposition and Brand Positioning, it has to be S.H.A.R.P. What does it mean?

When developing your Value Proposition and Brand Positioning, it has to be S.H.A.R.P.

What does it mean?

SHARP stands for:

  • S for Simple. At the end Simplicity is the winner. You have a doubt, have a look at the Simplicity Index
  • H for Human-Centric. Being able to develop your strategy around the human will open new doors and untapped values. Be inspired by Human-Centered Design
  • A for Ambitious. Your VP has to be ambitious if you want to stand out from the others.
  • R for Relevant. You should build it with competitors and alternatives in mind.
  • P for Purposeful. I am a strong believer in purpose driven strategy (reason why I created with friends thebeyonders.agency). Curious what it means, read this article on hbr. 

Do you have a S.H.A.R.P. Value Proposition ?

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