Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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Marketing Canvas - Step 1 - Market Assessment
Explore the intricacies of the Marketing Canvas method through an in-depth guide, enhanced with a case study from the eco-friendly cleaning products industry. Ideal for marketers and entrepreneurs seeking to build a robust marketing strategy.
Attention Economy
Attention Economy is an important concept that you should understand and integrate in your strategy. Are you ready?
Marketing Canvas - Proof
Every brand makes claims. Few build proof systems. Dimension 340 of the Marketing Canvas identifies four types of proof — demonstration, logical explanation, endorsement, and reputation — and explains why stacking all four is the only way to convert sceptical prospects into convinced ones.
Marketing Canvas - Positioning
Demystify brand positioning with the Marketing Canvas methodology. Understand its significance, different types, and evaluation process. Enhance your brand's market presence with effective positioning strategies.
You need a SHARP Value Proposition
When developing your Value Proposition and Brand Positioning, it has to be S.H.A.R.P. What does it mean?