R
Resources

Tools to run the method yourself.

Everything on this page is designed to be used, not just read. The assessment diagnoses your position. The downloads give you the working templates. The articles go deeper on specific dimensions.

Free Assessment & templates
Free Articles & deep dives
€50 Physical card deck
Free resources

Start with a diagnosis.

Quick Assessment · 12 minutes
How strong is your marketing machine?

Score 24 dimensions on a forced-choice scale. The tool identifies your Strategic Archetype and surfaces the two or three dimensions blocking your progress most.

Your Strategic Archetype (A1–A9)
Your Vital 8 scored against archetype targets
Gap analysis — fatal brakes flagged explicitly
Free · No sign-up Take the assessment →
Assessment template
Printable canvas for manual workshop scoring
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Strategic reads
Articles going deeper on specific dimensions
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Free templates
Downloadable PDFs — canvas and archetype sheet
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Assessment templates

Physical card deck · €50

Bring the method into the room.

24 dimension cards for structured team workshops. The physical format changes the quality of the conversation — holding a card makes people commit to a score in a way a spreadsheet doesn't.

See the card deck → Book a facilitated workshop
110 Job To Be Done
310 Features
420 Experience
520 Content & Stories
+20 more dimensions…
Cards 24 + ref
Format A6 · matte
Price €50

Strategic Reads

ARTICLES
Mis en avant
Why the Marketers Who Get Promoted Ask Different Questions in Strategy Meetings
Why the Marketers Who Get Promoted Ask Different Questions in Strategy Meetings

McKinsey studied 5,000 companies. The most useful finding for your marketing career isn't about strategy — it's about execution discipline. Here are three habits that make it actionable from your next meeting onward.

Read More →
Your Brand's Biggest Marketing Problem Just Got Automated.
Your Brand's Biggest Marketing Problem Just Got Automated.

Acar & Schweidel's HBR research on agentic AI maps directly onto six MCM dimensions. Here's the precise translation — and what you should do about each one.

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Your Customers Don't Buy Your Product. They Buy Who They're Becoming.
Your Customers Don't Buy Your Product. They Buy Who They're Becoming.

B. Joseph Pine II's new HBR article maps four customer aspiration types. The Marketing Canvas Method was built on this logic. Here's how to use it to score your strategy.

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McKinsey Just Told Europe's CMOs What They Need. Here's the Operating System to Get It Done.
McKinsey Just Told Europe's CMOs What They Need. Here's the Operating System to Get It Done.

McKinsey surveyed 500 European CMOs and found 3 urgent priorities: brand trust, ROI proof, and AI adoption. Here's how the Marketing Canvas Method operationalizes each one.

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The 2026 Marketing Data Paradox — And the Framework That Solves It
The 2026 Marketing Data Paradox — And the Framework That Solves It

72% of marketers can't turn data into insights. Funnel.io's 2026 research reveals a structural problem — and the Marketing Canvas Method is the decision architecture that solves it.

Read More →

Free templates

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MARKETING CANVAS TEMPLATES
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MARKETING CANVAS POSTER
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MARKETING CANVAS POSTER
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