Find out exactly where your marketing is broken.
24 dimensions. 9 strategic archetypes. Under 12 minutes. The assessment scores your marketing and tells you the two or three things to fix first — based on your specific situation, not a generic checklist.
A diagnostic, not a quiz.
Most marketing audits tell you everything is important. This one doesn't. It maps your 24 scores against your specific situation — market phase, how you compete, your revenue goal — and surfaces the few dimensions blocking your progress most. You'll get:
- Your strategic archetype — the one of nine that matches your situation and goal
- Your Vital 8 — the dimensions most critical for your archetype, with target scores
- Gap analysis — where your scores fall short, and the order to fix them
- All 24 scores — every dimension, colour-coded by health
- Fatal brakes flagged — the negatives that block everything else until fixed
Three questions to find your archetype
Your answers decide which of the 9 archetypes applies — and which of your 24 scores matter most.
One statement per dimension
Score what you actually see, not what you hope for.
A diagnostic, not a quiz.
Most marketing audits tell you everything is important. This one doesn't. It maps your 24 dimension scores against your specific strategic context — market phase, competitive model, revenue goal — and surfaces the two or three dimensions that are blocking your progress most.
That's what the Vital 8 is. Not a generic priority list. A ranked set of dimensions that are mathematically most critical for your specific archetype, with target scores and gap analysis.
- → Your Strategic Archetype — the one of nine that matches your market context and revenue goal
- → Your Vital 8 — the eight dimensions most critical for your archetype, with target scores
- → Gap analysis — where your scores fall short of archetype targets
- → All 24 scores — every dimension visible, colour-coded by health
- → Strategic Mismatch flag — if your context combination is structurally contradictory before you start
Which archetype are you?
The assessment detects your archetype from three context inputs — market phase, competitive model, and revenue goal. Your Vital 8 is drawn from the archetype's logic, not from a generic priority list.
The Quick Assessment
is a starting point.
It identifies your archetype and surfaces the critical gaps. The full MCM process adds a complete strategic context audit (M1–M10), an evidence-based Vital 8 deep-dive, and a sprint-by-sprint execution roadmap across three phases: FIX, ALIGN, SCALE.
If you want to run the full process with your team — whether in a workshop, an executive session, or a consulting engagement — that's what I do.