6 simple principles for your marketing strategy

Marketing Strategy
Written By Laurent Bouty

6 simple principles that could help you when working on your Marketing Strategy

  1. Goal: You should always start with a quantitative goal

  2. Target: Who is your ideal buyer/user/persona you will be targeting with your action?

  3. Action: Define the action you should do to for achieving your goal with your target

  4. Execution & measure: Build, launch and measure your action.

  5. Corrective action: fix the original action based on what you have learned from the execution.

  6. Amplification (scaling): when you have fixed the action, you can scale it (growth hacking philosophy) and reach your goal.

Some companies are trying to be perfect before moving to step 4. While we should always do our best at step 1-3, I believe the most important are 4-6. Time is key and if you are agile, work in sprint and define a time limit for steps 1-3.

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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