Marketers, How Technology Enhances Creativity?

Marketing StrategyMarketing Leadership
Written By Laurent Bouty

Marketers, in a world of Big Data and AI, you will have to rely less on intuition and judgement.

in a virtual world of infinite abundance, only creativity could ever be in short supply

in a virtual world of infinite abundance, only creativity could ever be in short supply

“Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity.  Certainly, we are expected to be more creative in our working lives than a generation ago.  The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.”
— https://www.forbes.com/sites/gregsatell/2014/01/27/how-technology-enhances-creativity/#762d46393f50

5 actions should be taken:

  1. Defining The Creative Process
  2. Technology Eradicates Barriers To Creative Excellence
  3. Mixing And Remixing
  4. Simulating Failure
  5. The Rise of the Creative Class

More on Forbes: How Technology Enhances Creativity

 

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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