Marketers, in a world of Big Data and AI, you will have to rely less on intuition and judgement.
in a virtual world of infinite abundance, only creativity could ever be in short supply
“Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.”
5 actions should be taken:
- Defining The Creative Process
- Technology Eradicates Barriers To Creative Excellence
- Mixing And Remixing
- Simulating Failure
- The Rise of the Creative Class
More on Forbes: How Technology Enhances Creativity
