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A collection of article and ideas that help Smart Marketers to become Smarter
Listening in the Marketing Canvas
Listening is the first and certainly the most important component of the Conversation in the Marketing Canvas. Before talking, you should first systematically listen to your customers and prospects? Are you doing it? Actively?
Listening is one of the four key dimensions of CONVERSATION in the Marketing Canvas.
Interesting article from Interbrand about listening: Why listening and understanding people is so important
“There’s a missing element that marketers and advertisers aren’t thinking about when it comes to technology: the human element. Achieving true brand and business growth in our ever-evolving digital world will come down to better understanding people. This requires business leaders to adopt a culture that is based on listening to the communities they aspire to reach.
Ryan Holmes, CEO of social publishing tool Hootsuite, made the important point in a recent op-ed that the future of online content and brand engagement is authenticity. Right now is the moment in which brands must decide to establish ongoing and more personal relationships with their customers and fans.
While marketing has always aimed to speak to audiences, the tides are now changing. The Best Global Brands do more listening than talking.
What people have to say about you, themselves, their needs, your industry, and your competitors, offers a deeper look at the customers and brand loyalists we’re looking for. This information provides a qualitative case study into how brands can nurture the necessary relationships with the right people.
Businesses need to utilize this information in more imaginative ways if they intend on growing their customer bases.”
Listening in the Marketing Canvas (CONVERSATION)
Marketers, How Technology Enhances Creativity?
Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.
Marketers, in a world of Big Data and AI, you will have to rely less on intuition and judgement.
in a virtual world of infinite abundance, only creativity could ever be in short supply
“Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity. Certainly, we are expected to be more creative in our working lives than a generation ago. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.”
5 actions should be taken:
- Defining The Creative Process
- Technology Eradicates Barriers To Creative Excellence
- Mixing And Remixing
- Simulating Failure
- The Rise of the Creative Class
More on Forbes: How Technology Enhances Creativity