Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Artificial Intelligence

We are entering in a new world, Are you ready?

We are entering in a new world, Are you ready?

Some inspirations for helping you to understand that the world of tomorrow will CERTAINLY NOT be like today. 3rd industrial revolution, 4th industrial revolution, industry 4.0, World in 2050

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AI is Changing Marketing

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Excellent article from Andrew Stephen on Forbes about Artificial Intelligence and how it is changing Marketing. 4 main highlights (extracted from the article I invite you to read)

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Marketers, How Technology Enhances Creativity?

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Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity.  Certainly, we are expected to be more creative in our working lives than a generation ago.  The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.

Last Posts
Why Sustainability should be at the heart of every Marketing Strategy?
Why Sustainability should be at the heart of every Marketing Strategy?
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Quick Assessment Guide
Quick Assessment Guide
Thank you - Marketing Canvas Method
Thank you - Marketing Canvas Method
Marketing Canvas - Step 1 - Market Assessment
Marketing Canvas - Step 1 - Market Assessment
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Canvas Master Class Introduction
Marketing Canvas - Define your financial hypothesis
Marketing Canvas - Define your financial hypothesis
Attention Economy
Attention Economy
Marketing Canvas and Customers
Marketing Canvas and Customers

INSTAGRAM

Is the pricing of your value proposition helping you achieve your goals? It's about value pricing, commercial alternatives, costs and brand positioning. https://lnkd.in/dskcUW8 #marketingcanvas #marketingstrategy #pricing #pricingstrategy
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