Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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New Business Models in a Digital Future
In a world strongly influenced by new technologies, new business models are emerging for brands. We usually defined this new world as a digital world but what digital really means? In this presentation, I explore the impact of digital and propose some recommandations that could help defining new ways of creating and capturing value.
AI is Changing Marketing
Excellent article from Andrew Stephen on Forbes about Artificial Intelligence and how it is changing Marketing. 4 main highlights (extracted from the article I invite you to read)
Growth in a Digital World
By 2020 every business will become a digital predator or digital prey — which will your company evolve into? 5 attitudes you should have if you want to create growth in a this new digital world.