Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Advanced

What are the Benefits of Simplicity in Marketing?

What are the Benefits of Simplicity in Marketing?

Do you think Simplicity is important for your Marketing? Is it a compulsory process for being successful with your Marketing? Why some Brands are capable to be extremely simple while others are complex, sometimes leading to confusion or frustration? Let's investigate.

Growth in a Digital World

Growth in a Digital World

By 2020 every business will become a digital predator or digital prey — which will your company evolve into? 5 attitudes you should have if you want to create growth in a this new digital world.

Last Posts
Why Sustainability should be at the heart of every Marketing Strategy?
Why Sustainability should be at the heart of every Marketing Strategy?
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Quick Assessment Guide
Quick Assessment Guide
Thank you - Marketing Canvas Method
Thank you - Marketing Canvas Method
Marketing Canvas - Step 1 - Market Assessment
Marketing Canvas - Step 1 - Market Assessment
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Canvas Master Class Introduction
Marketing Canvas - Define your financial hypothesis
Marketing Canvas - Define your financial hypothesis
Attention Economy
Attention Economy
Marketing Canvas and Customers
Marketing Canvas and Customers

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