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Marketing Strategy, Marketing Leadership Laurent Bouty Marketing Strategy, Marketing Leadership Laurent Bouty

Marketers, How Technology Enhances Creativity?

Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity.  Certainly, we are expected to be more creative in our working lives than a generation ago.  The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.

Marketers, in a world of Big Data and AI, you will have to rely less on intuition and judgement.

in a virtual world of infinite abundance, only creativity could ever be in short supply

in a virtual world of infinite abundance, only creativity could ever be in short supply

“Technology does not quell creativity, in fact, there’s a great deal of evidence that suggests that technology enhances creativity.  Certainly, we are expected to be more creative in our working lives than a generation ago.  The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive.”
— https://www.forbes.com/sites/gregsatell/2014/01/27/how-technology-enhances-creativity/#762d46393f50

5 actions should be taken:

  1. Defining The Creative Process
  2. Technology Eradicates Barriers To Creative Excellence
  3. Mixing And Remixing
  4. Simulating Failure
  5. The Rise of the Creative Class

More on Forbes: How Technology Enhances Creativity

 

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