Interview by Scott King

Marketing StrategyQuestion you might have
Written By Laurent Bouty

In this episode, Laurent and Scott talk about overcoming marketing complexities and the risks involved in growth marketing. We touch on influencer marketing, artificial intelligence and questions his students ask him about marketing evolution.

Growth is like chocolate, the more you have. the more you want – Laurent Bouty [ Click to Tweet ]

Questions During Episode

  1. What do you consider the biggest challenge for CMOs today?
  2. Why is complexity the biggest challenge?
  3. How would you advise marketers to grow in the right niche?
  4. Why don’t brands use the same strategy as Nike’s “Just Do It”?
  5. What is your view on influencer marketing?
  6. What do your students ask you about marketing?
  7. How do you teach your students to be relevant?
  8. What is one of your most successful campaigns?
  9. Did you refurbish the family stores with the marketing budget?
  10. What are some of the things the marketing team was worried about when refurbishing the stores?
  11. Do you have a project that did not go well?
  12. What do you read or listen to for inspiration?
  13. What do you do in your free time?
Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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