Infographic on the Marketing Canvas Process

Marketing StrategyMarketing Canvas
Written By Laurent Bouty

The tool has been designed for facilitating the discussion when designing your strategy.

High-level process is:

  • You start from an ambition/question (like increase revenue by 5%, have more digital transactions, be more meaningful, ...) 
  • You discuss using the 28 dimensions asking:
    • What's blocking you to achieve your ambition? (brakes)
    • What's helping you (Accelerator)?
    • You can support this rating using any information, knowledge you have but it works also if you only rely on qualitative information.
  • Then you map your answer on the Canvas. Red are brakes; Green are accelerators.
  • Then you try to analyse these brakes/accelerators and understands what cause them, what are the correlation.
  • Then you start ideating (brain-writing, co-create, ...), find crazy or impossible ideas) on what you could do (magic diamond, do things better, do different things).
  • Then you prioritise your ideas.
  • If you can you test it.
  • Then you have your action plan.
Infographic Marketing Canvas

Infographic Marketing Canvas

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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