How to get real insights for your Marketing Strategy?

Marketing Strategy
Written By Laurent Bouty

Richard Thorogood of Colgage-Palmolive describes how new technology is transforming market research, and how firms will need to adapt.

What has been the strategy for Airbnb to understand its customers and adapt to their needs? Chip Conley, Head of Hospitality at Airbnb, explains the process to achieve this

Using a real-world case study featuring one of the most iconic brands in clothing (Timberland), TEC Executive-in-Residence Kurian Tharakan shows how this clothing giant leveraged the motives, needs, wants and desires of their core customer.

Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Insights in the Marketing Canvas

Insights in the Marketing Canvas

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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