Marketing Strategy Execution - How to start a movement?

Marketing Strategy
Written By Laurent Bouty

Most of the time, I am facing the situation where I need to engage people in executing the strategy. Easy to say but probably the most difficult part of being a CMO (make it happen). One of my friend (@alainthys) showed me this video few years ago and it is so true!

When working on an innovative project or on a new commercial activity, who might be your first follower? Your existing client (a co-creation model)? Your sponsor (classical Corporate Model)? Your peers (collaborative model)? Anyone, that trust your idea?

So my question is: have you found your first follower? could you tell us what is his/her usual profile?

source: https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en

Laurent Bouty

A C-Level international Marketing and Strategy professional, Laurent Bouty brings his 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

As speaker and Academic Director, Laurent is sharing his enthusiasm and passion for Marketing topic. He also developed the Marketing Canvas as a simple yet efficient tool for building your Marketing Strategy.

As trainer and Strategic Marketing Expert at Virtuology Academy, Laurent is helping brands to benefit from entrepreneurial tools, models and tactics.

https://laurentbouty.com
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