MARKETING CANVAS METHOD
CARDS FOR ASSESSING, COMPARING AND IMPROVING YOUR MARKETING STRATEGY
Often considered or reduced as Communication/Advertising (which is a very important but not sole activity of the Marketing job), Marketing is probably the most beautiful commercial function you can have! I know I am biased but I truly believe it. In these changing days, it is even more true. Brand Engagement, Commercial Transformation, Digitalisation are key. I developed the MARKETING CANVAS METHOD for helping Smart Marketers to become smarter.
FUTURE IS GOOD
Discover my activities as founder of The Beyonders Agency
I believe Future is Good. I call myself a Pragmatic Optimist. I am now the CEO and founder of THE BEYONDERS AGENCY, a change & strategic management boutique. At The Beyonders, we genuinely believe that innovation, digital transformation and sustainability can be on the same agenda. It is a journey and we decided that we should contribute to this movement by helping companies and brands to embrace it.
SOLVAY BRUSSELS SCHOOL
Discover my activities as Academic Director and Professor @ Solvay Brussels School
Established in 1903, Solvay Brussels School of Economics & Management is a Faculty of the Université libre de Bruxelles. It currently holds a leading position in Europe for research and education in the fields of Economics and Management. My different activities there are: Supervisor of Credited Internship in Master, Strategy lead at Advanced Master in Innovation and Strategy, Marketing lead at Executive Master in Management, Lecturer in Marketing Strategy, Innovation/Entrepreneurship and Sustainability in Executive Education.
