Laurent Bouty

“When you put the whole picture together, recycling is the right thing to do”

https://thebeyonders.agency

“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, Author

“Anyone who believes in indefinite growth in anything physical, on a physically finite planet, is either mad or an economist.” Kenneth Boulding #sustainablegrowth #sustainability #strategy #futureisgood #innovation

Inspired by https://digiday.com/marketing/7-new-names-advertising/

Storytelling

Radvertising

engagementalization

sorretelling

razzmatazzing

brandalism

vertising

Knows the way

Goes the way

Shows the way

Innovation sustainability marketing marketers Laurent bouty

Laurent Bouty Marketers Inspirations

Marketing is no longer about the stuff you make, but about the stories you tell.

Seth Godin

“Solving client frustration is an act of empathy, and redesigning customer journeys according to the human-centric needs of your clients’ digital minds and analog hearts is imperative.”

Sorman-Nilsson

More on: https://www.cmo.com/interviews/articles/2018/11/12/futurist-anders-sormannilsson.html#gs.mObVAlr9

Your duty is to build business models that serve future generations, favor responsible growth, sustainable and inclusive, respectful of the environment and at the service of society.

Inspiration: http://positiveplanet.ngo/en/advocacy/

Understanding the Market where you play is often misunderstood and not precisely defined while it is the starting point!

When you start the Marketing Canvas discussion, you begin with the Market. Most of the time, companies are not totally clear about the market they are playing in (existing business) or they will play in (startup). Definition, size, and stages are key to know when working on your commercial strategy!

Rather, an effective structure for problem-solving is to have team members work solo at first, coming together to collaborate once everyone has had the chance to form individuals views and ideas, she said.

“Autonomy is really important,” Imber said. “People need to be given the freedom to solve problems the way they want to because micromanagement kills creativity.”

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