Understanding the Market where you play is often misunderstood and not precisely defined while it is the starting point!
Market in Marketing Canvas
When you start the Marketing Canvas discussion, you begin with the Market. Most of the time, companies are not totally clear about the market they are playing in (existing business) or they will play in (startup). Definition, size, and stages are key to know when working on your commercial strategy!
Marketers, Autonomy is Really Important
Rather, an effective structure for problem-solving is to have team members work solo at first, coming together to collaborate once everyone has had the chance to form individuals views and ideas, she said.
“Autonomy is really important,” Imber said. “People need to be given the freedom to solve problems the way they want to because micromanagement kills creativity.”