Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

value proposition

Thank you - Marketing Canvas Method

These last months, Marketing Canvas Method has seen an increase of traffic and downloaded of the method. This initiative I started few years ago has grown up and is now more and more appreciated by startups and marketing enthusiasts.


The community is growing months after months! I see also some citations or references in books. I was not thinking it could go so far.

A new milestone has been reached today with the delivery of a new production batch of the Marketing Canvas Cards.

I am currently working on improving the templates and also working on an online training offer.

All the material (except the cards) can be freely downloaded on the website under creative common licence.

Thank you!!!!



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Marketing Canvas - Step 1 - Market Assessment

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Marketing Canvas - Step 1 - Market Assessment

Explore the intricacies of the Marketing Canvas method through an in-depth guide, enhanced with a case study from the eco-friendly cleaning products industry. Ideal for marketers and entrepreneurs seeking to build a robust marketing strategy.

Marketing Canvas - Proofs

Marketing Canvas - Proofs

In this comprehensive guide, we explore the concept of "proofs" in marketing - the crucial elements that make your value proposition compelling and credible. We delve into various types of proofs such as studies, expert recognition, social proof, and certifications, demonstrating how each contributes to a solid marketing strategy. To illustrate this concept, we look at a real-world example of a company that successfully utilized proofs. The guide also includes a unique framework for evaluating and improving your proofs, helping you fine-tune your marketing strategy. Whether you're a seasoned marketer or an entrepreneur starting your marketing journey, this guide provides practical insights that can enhance your marketing effectiveness.

Last Posts
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Quick Assessment Guide
Quick Assessment Guide
Thank you - Marketing Canvas Method
Thank you - Marketing Canvas Method
Marketing Canvas - Step 1 - Market Assessment
Marketing Canvas - Step 1 - Market Assessment
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Canvas Master Class Introduction
Marketing Canvas - Define your financial hypothesis
Marketing Canvas - Define your financial hypothesis
Attention Economy
Attention Economy
Marketing Canvas and Customers
Marketing Canvas and Customers
Marketing Canvas - Step 2 - Set Your Goals
Marketing Canvas - Step 2 - Set Your Goals
Marketing Canvas - Budget
Marketing Canvas - Budget

INSTAGRAM

Is the pricing of your value proposition helping you achieve your goals? It's about value pricing, commercial alternatives, costs and brand positioning. https://lnkd.in/dskcUW8 #marketingcanvas #marketingstrategy #pricing #pricingstrategy
#marketingcanvas #marketing #strategy #listening #customers #brand #cx @solvay_edu
Design your #marketing #strategy with #marketingcanvas #cards and #differentiate your #Brand 👍👍🏿🛒laurentbouty.com/marketingcanvas