Pricing

Marketing Canvas - Moments

Marketing Canvas - Moments

Moments are the different steps a user is going through when he is trying to solve his Job To Be Done. You can use Mental Models for identifying all key moments a user is going through and try to formulate the best brand experience possible. You can also use the See-Think-Do-Care model for helping you when you define these moments. Do you understand your activity through your customer’s eyes?

Marketing Canvas - Proofs

Marketing Canvas - Proofs

Proving the claims of your Value Proposition is what turns your marketing conversation from classical blabla to impactful and relevant information for your customers. Inspired by ground-breaking book The Six Principles of Persuasion from Robert Cialdini, you should have a believable collection of the most persuasive reasons people should notice you and take the action you’re asking for.

Marketing Canvas - Pricing

Marketing Canvas - Pricing

PRICING is probably of the most technical aspect of Marketing. Good pricing strategies are value-based (transformational), connected with the market demands and the brand (purpose, positioning). Not considering a value-based approach will be ….