Tesla rewrote the car industry on a $0 advertising budget. Its all-green scorecard was the warning, not the victory lap.
Tesla rewrote the car industry on a $0 ad budget — and its all-green scorecard was the warning. A Marketing Canvas Method read of the A1 Disruptive Newcomer at peak, and the segment shift that followed.
Odoo built a €5 billion company by being everything SAP wasn't. Its hardest decision is what to become next.
How Odoo disrupted SAP with open-source ERP — and why its all-strengths scorecard is a transition signal. A Marketing Canvas Method A1 Disruptive Newcomer read.