LEGO nearly died trying to be a lifestyle empire. It survived by pivoting back to the brick it had been abandoning.
How LEGO survived near-bankruptcy by pivoting back to the brick — not forward to new markets. A Marketing Canvas Method A5 Pivot Pioneer read, scored at the inflection.
Fujifilm and Kodak got the same death sentence. The difference was knowing what business they were really in.
How Fujifilm survived the death of film while Kodak went bankrupt — a Marketing Canvas Method read of the A5 Pivot Pioneer scored at the moment the pivot began.