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ALDI Belgium is losing the price war it built its brand on. The fix isn't a campaign — it's the shelves.
Case Studies Laurent Bouty 02/06/2026 Case Studies Laurent Bouty 02/06/2026

ALDI Belgium is losing the price war it built its brand on. The fix isn't a campaign — it's the shelves.

ALDI Belgium is losing the price war it built its brand on. A Marketing Canvas Method diagnosis of the A8 Niche Expert — and why the fix is the shelves, not a campaign.

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Laurent Bouty

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