The method went looking for something to fix at Patagonia and found nothing. For a strategy diagnostic, that's the most revealing result there is.
The method went looking for something to fix at Patagonia and found nothing — the Brand Evangelist at its structural ceiling. A Marketing Canvas Method A3 read, and the cause-based tribe that renews.
Harley-Davidson built one of the strongest brand tribes ever. The problem isn't the branding — it's that the tribe is aging out.
Harley-Davidson built one of the strongest brand tribes ever — and it's aging out. A Marketing Canvas Method read of the A3 Brand Evangelist and a tribe with an expiration date.