Apple has no problem the method can find. For a company this size, that's exactly the warning.
Apple has no problem the method can find — which, at this scale, is the warning. A Marketing Canvas Method read of the A3 Brand Evangelist at full alignment, across 50 years and six archetypes.
Nespresso didn't have the wrong product. It had the wrong job.
In 1988 Nestlé nearly shut Nespresso down. A Marketing Canvas Method case: how the A9 Category Creator fixed the wrong job and built a category from zero.