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Odoo built a €5 billion company by being everything SAP wasn't. Its hardest decision is what to become next.
Case Studies Laurent Bouty 02/06/2026 Case Studies Laurent Bouty 02/06/2026

Odoo built a €5 billion company by being everything SAP wasn't. Its hardest decision is what to become next.

How Odoo disrupted SAP with open-source ERP — and why its all-strengths scorecard is a transition signal. A Marketing Canvas Method A1 Disruptive Newcomer read.

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Laurent Bouty

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