BlackBerry didn't lose to the iPhone. It refused to decide who its customer was — and the refusal cost $6 billion.
How BlackBerry fell from category champion to a $6 share — and clawed back. A Marketing Canvas Method read of a five-phase archetype trajectory and a $6B refusal.
Nokia didn't lose to a better phone. It ran three strategies at once.
Nokia didn't lose to a better phone — it ran three strategies at once. A Marketing Canvas Method case on the A6 Value Harvester it never built, and the ~€100B cost.