24Marketing Canvas Method · Quick Assessment
Find out exactly where your marketing is broken.
24 dimensions. 9 strategic archetypes. Under 12 minutes. The assessment scores your marketing and tells you the two or three things to fix first — based on your specific situation, not a generic checklist.
Built for founders and owner-operators who run their own marketing. You don't need a marketing team to use it — if you are the marketing department, it's built for you.
24Dimensions scored across 6 categories
9Strategic archetypes detected automatically
3Context questions set your priorities
What the tool does
A diagnostic, not a quiz.
Most marketing audits tell you everything is important. This one doesn't. It maps your 24 scores against your specific situation — market phase, how you compete, your revenue goal — and surfaces the few dimensions blocking your progress most. You'll get:
- Your strategic archetype — the one of nine that matches your situation and goal
- Your Vital 8 — the dimensions most critical for your archetype, with target scores
- Gap analysis — where your scores fall short, and the order to fix them
- All 24 scores — every dimension, colour-coded by health
- Fatal brakes flagged — the negatives that block everything else until fixed
Step 1 of 3 — Your situation
Three questions to find your archetype
Your answers decide which of the 9 archetypes applies — and which of your 24 scores matter most.
Step 2 of 3 — Score your marketing
One statement per dimension
Score what you actually see, not what you hope for.
No middle option. Every dimension is either helping (+) or hurting (−) your goal. If you're unsure, lean negative — that's the honest answer.
Step 3 of 3 — Your diagnosis