30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

10 May 2023

Article (EN), Marketing Canvas

Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations

Laurent Bouty

10 May 2023

Article (EN), Marketing Canvas

Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations

Explore the transformation of marketing strategies as we compare the traditional 4Ps approach with the customer-aspiration-focused Marketing Canvas. Discover how understanding customer dreams and ideals can lead to more effective marketing strategies and stronger customer relationships.