Marketing Canvas, Marketing Strategy
Laurent Bouty
Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Emotional job

Marketing Canvas - Emotions

Marketing Canvas - Emotions

Today, differentiation comes through emotions and not functional features. Especially, if you look at it from the Experience Economy (from Gilmore and Pine) [1]. Do you know if you deliver the right emotional features? Can you leverage more the emotional dimensions in your value proposition for creating value? Answering yes means that you can create extra value through the emotional dimension of your value proposition

Last Posts
Why Sustainability should be at the heart of every Marketing Strategy?
Why Sustainability should be at the heart of every Marketing Strategy?
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Podcast on the Marketing Canvas Method (generated by NotebookLM)
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Beyond the 4Ps: The Marketing Canvas Approach and the Power of Understanding Customer Aspirations
Quick Assessment Guide
Quick Assessment Guide
Thank you - Marketing Canvas Method
Thank you - Marketing Canvas Method
Marketing Canvas - Step 1 - Market Assessment
Marketing Canvas - Step 1 - Market Assessment
LABO - Marketing Canvas Part 1 .001.jpeg
Marketing Canvas Master Class Introduction
Marketing Canvas - Define your financial hypothesis
Marketing Canvas - Define your financial hypothesis
Attention Economy
Attention Economy
Marketing Canvas and Customers
Marketing Canvas and Customers

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