Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
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6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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Value Proposition Canvas vs Marketing Canvas: Same Territory, Different Depth
The Value Proposition Canvas and the Marketing Canvas Method cover more common ground than any other pair of strategy tools. They both start with Jobs, Pains, and Gains. They both connect customer insight to what you offer. But one produces a fit hypothesis. The other tells you whether that hypothesis is actually working — and what to do when it isn't.
Business Model Canvas vs Marketing Canvas: What Each Tool Actually Does
The Business Model Canvas tells you what business you're in. The Marketing Canvas Method tells you how to win the market you chose. They're not competing tools. They're sequential ones — and most teams use them in the wrong order, or skip the second step entirely.
Marketing Canvas - Pains & Gains
A list of customer frustrations is research. A list of frustrations mapped to the journey stages where they occur is strategy. Dimension 130 of the Marketing Canvas explains the difference — and why getting it right determines the reliability of every downstream score.