Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Marketing Canvas - Proof
Every brand makes claims. Few build proof systems. Dimension 340 of the Marketing Canvas identifies four types of proof — demonstration, logical explanation, endorsement, and reputation — and explains why stacking all four is the only way to convert sceptical prospects into convinced ones.
Marketing Canvas - Pricing
Pricing errors run in both directions. Underpricing signals low quality and leaves margin on the table. Overpricing creates resentment no feature list can fix. Dimension 330 of the Marketing Canvas scores whether your pricing actively supports your positioning — or quietly contradicts it.
How to Turn Sustainability Goals Into Real Marketing Strategy
Most sustainability briefs land without a number or a deadline. Here is how earlier-career marketers can turn a vague direction into a structured goal their team can actually execute.