If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).
Understanding market trends is key to shaping your business strategy. By identifying trends as accelerators or brakes, you can align your goals with opportunities while mitigating risks. Learn how Tesla leverages trends like electric vehicle adoption and sustainability regulations to drive growth. Explore actionable methods to integrate trends into your strategic context and goal-setting.
Turn your market insights into actionable revenue goals with the Marketing Canvas process. Learn how to use the revenue formula—customers, transactions, and average price per transaction—to set clear, data-driven targets. Align your goals with market opportunities, competitor positioning, and emerging trends to create a strategy that delivers growth. Discover actionable examples and frameworks to guide your approach.
