design thinking

Marketing Canvas - Visual Identity

Marketing Canvas - Visual Identity

Your visual identity is how you translate your purpose into visible elements. It can be defined as the collection of all brand elements that you create to portray the right image of your brand. While the Values will help your employees taking the right decisions and having the right behaviours, the Visual Identity will ensure your customers/clients to recognise (without any doubt) who you are and why you exist.

Marketing Canvas - Job To Be Done

Marketing Canvas - Job To Be Done

Job To Be Done is the first concept you should explore in the Marketing Canvas. It is under the Customer category. It helps you to understand if you really know the people that are buying/using or might buy/use your products and services.