Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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The Digital Marketing Canvas gets it right. The next step is scoring it.
Jeremy Corman's Digital Marketing Canvas gets the hard part right: the fundamentals feed the funnel. What it cannot do is tell you whether your fundamentals are load-bearing or decorative. You write a sentence in the Value Proposition box in thirty seconds, and then spend four quarters optimising downstream of a claim nobody ever tested.