Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
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Marketing Strategy in an Agentic World
AI agents are now completing transactions on behalf of consumers — without visiting your website, reading your reviews, or seeing your ads. Your brand is being represented, recommended, or overlooked by systems you don't control. Most marketing frameworks weren't built for that. The Marketing Canvas Method was.