30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

Marketing Strategy in Context

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

Laurent Bouty

7 October 2020

Marketing Canvas Master Class Introduction

Laurent Bouty

7 October 2020

Please find below the slide ware I use when starting my Marketing Master Class.

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Download the pdf here

Marketing Canvas Introduction from Master Class Course

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