30 September 2017

Marketing Canvas, Marketing Strategy

Laurent Bouty

If you want to design the marketing strategy for your business, you should first start to analyse where you will play. What does it mean? It means that your product/service will be associated by consumers/buyers with other alternatives they have on the market (maybe no alternative exists which means that you creating a new category also referred as a blue ocean).

strat

Laurent Bouty

21 May 2019

Marketing Canvas, Marketing Strategy, Article (EN)

Marketing Canvas - Market and Economic Value

Laurent Bouty

21 May 2019

Marketing Canvas, Marketing Strategy, Article (EN)

Economic value can be described as a measure of the benefit from a good or service to an economic agent. It is typically measured in units of currency. Another interpretation is that economic value represents the maximum amount of money an agent is willing and able to pay for a good or service.