Marketing strategy that works
in the real world.
Framework deep-dives, archetype guides, and research analysis built on the 24 dimensions of the Marketing Canvas Method.
Don't know your archetype yet?
12 minutes. 24 dimensions scored on a forced-choice scale. You get your Strategic Archetype, your Vital 8 against target, and your Fatal Brakes flagged — before you read anything else.
Get the scoring worksheets.
6 printable A4 scoring grids for running the MCM assessment with your team — no screen required.
No sales emails. GDPR-compliant. Unsubscribe any time.
Your Company Is Measuring Customer Experience at the Wrong Moment
Most companies measure customer experience at exactly the wrong moment — the purchase. But your customer exists before and after that moment, and the gap between what they experience and what they actually need is where engagement breaks. Here is how to close it with three questions.