Your situation

We are entering a new country or market.

The offer works at home. Now it goes to a new country, or to a new kind of customer.

Run the free Quick Assessment What the method looks at first ↓

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What the method looks at first

The method first decides whether this is the same market or a new one.

  1. Same market, or a new one?

    Several countries count as one market only when three tests hold across them:

    • Same products: customers buy similar products.
    • Same buying logic: they buy the same way, and expect the same kind of value.
    • Word of mouth: customers talk to each other across the borders, and serve as references for one another.

    If one test fails, the new country is a market of its own, and the method is run for it separately.

  2. Who leads there, and where is that market?

    Markets behave differently from one country to the next. The method chooses one group of customers in the new market and places that market on its life cycle there, not at home.

  3. Which one lever?

    Entering a new country is one of the situations in which the method lists winning new customers as the lever. The choice stays yours, made and justified before the posture is read.

Then the method scores the 8 to 10 parts of your marketing that decide your goal in that market, and sizes the plan to the budget and team you can really give it.
See it applied

ALDI Belgium: the method applied to one country, Belgium, as a market of its own. Posture: Niche Expert (A8).

Case written in June 2026, before the method's latest update, and not re-checked since.

Start with your own offer

The free Quick Assessment reads your situation in six answers and gives you the posture it calls for. Then 8 to 10 statements show which parts of your marketing hold back your goal, and in what order to fix them.

Run the free Quick Assessment How the method works

Another situation? Growth has stalledLaunching an offerPreparing the plan or budget