Your situation

Our growth has stalled.

Sales are flat, or growing slower than the market. The team is busy and the campaigns keep coming, but the numbers do not move.

Run the free Quick Assessment What the method looks at first ↓

~8 minutes · No sign-up to start

What the method looks at first

Before any new campaign, the method checks three things. Each one can change what you should do next.

  1. Is it your market, or your company?

    The method places your market on its life cycle (new, growing, mature or declining), not your company. A company that struggles in a growing market is in a growing market. A company that grows in a shrinking market is in a shrinking market.

    The answer changes the posture your situation calls for, so it comes first.

  2. Are you still building for the right customers?

    The method builds the strategy for one group of customers. It asks you to look again at that choice when:

    • that group is saturated, and growth has plateaued;
    • a new group fits your offer better;
    • a shift in the market makes your group less attractive.

  3. Which one lever will move your revenue?

    Win new customers, keep the ones you have, or have them buy more. You choose one, and say why, before the posture is read. “All three” is not a strategy: it is how growth stalls.

Then the method scores only the 8 to 10 parts of your marketing that decide your goal, finds why each gap exists, and fixes the brakes first, within the budget and team you really have.
See it applied

Peloton: a leader whose growth stopped, read by the method as stagnant, not finished. Posture: Stagnant Leader (A4).

Case written in June 2026, before the method's latest update, and not re-checked since.

Start with your own offer

The free Quick Assessment reads your situation in six answers and gives you the posture it calls for. Then 8 to 10 statements show which parts of your marketing hold back your goal, and in what order to fix them.

Run the free Quick Assessment How the method works

Another situation? Launching an offerEntering a new country or marketPreparing the plan or budget