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Score your customer understanding in 15 minutes. A free 3-page diagnostic that tells you whether your knowledge of customer jobs, aspirations, pains, and engagement is helping or hurting your marketing goals.
Most marketing strategies fail at the first step: they assume they know the customer. This assessment forces you to score what you actually know — not what you believe.
The 100 Customers Standard Assessment is a 3-page A4 diagnostic built on the Marketing Canvas Method. It covers the four sub-dimensions that define customer understanding: Job To Be Done (110), Aspirations (120), Pains & Gains (130), and Engagement (140).
For each sub-dimension, you score one canonical statement on a −3 to +3 scale. No zero is permitted — you commit to either helping or hurting your goal. The result is four scores that immediately show you where your customer knowledge is an asset and where it is a liability.
Use this if: You want a fast, honest audit of your customer understanding before investing in campaigns, positioning, or product decisions. Works as a team exercise or a solo self-assessment.
What you'll know after completing it:
Whether your customer research is deep enough to drive strategic decisions
Which customer sub-dimension is your weakest — and which archetype that gap affects
Whether to prioritise a FIX, ALIGN, or SCALE cycle in your next planning round
WHAT'S INCLUDED
4-page A4 portrait PDF
Page 1: Cover
Page 2: Orientation — scoring scale, 4 sub-dimensions, Vital 8 appearances, role legend
Page 3: Assessment Grid — one statement per sub-dimension, score boxes, evidence lines
Page 4: Interpretation Guide — score ranges, warning patterns, next steps
Score your customer understanding in 15 minutes. A free 3-page diagnostic that tells you whether your knowledge of customer jobs, aspirations, pains, and engagement is helping or hurting your marketing goals.
Most marketing strategies fail at the first step: they assume they know the customer. This assessment forces you to score what you actually know — not what you believe.
The 100 Customers Standard Assessment is a 3-page A4 diagnostic built on the Marketing Canvas Method. It covers the four sub-dimensions that define customer understanding: Job To Be Done (110), Aspirations (120), Pains & Gains (130), and Engagement (140).
For each sub-dimension, you score one canonical statement on a −3 to +3 scale. No zero is permitted — you commit to either helping or hurting your goal. The result is four scores that immediately show you where your customer knowledge is an asset and where it is a liability.
Use this if: You want a fast, honest audit of your customer understanding before investing in campaigns, positioning, or product decisions. Works as a team exercise or a solo self-assessment.
What you'll know after completing it:
Whether your customer research is deep enough to drive strategic decisions
Which customer sub-dimension is your weakest — and which archetype that gap affects
Whether to prioritise a FIX, ALIGN, or SCALE cycle in your next planning round
WHAT'S INCLUDED
4-page A4 portrait PDF
Page 1: Cover
Page 2: Orientation — scoring scale, 4 sub-dimensions, Vital 8 appearances, role legend
Page 3: Assessment Grid — one statement per sub-dimension, score boxes, evidence lines
Page 4: Interpretation Guide — score ranges, warning patterns, next steps