Having a Value Proposition is not the same as having a differentiating one. Most teams score their VP on presence — "we have features, we have pricing, we have testimonials." The Marketing Canvas Method scores on differentiation: do you have a unique feature competitors cannot claim? Is your pricing anchored to what customers are willing to pay, not what competitors charge? Can you prove your claims?
The 300 Value Proposition Standard Assessment scores four sub-dimensions: Features (310), Emotions (320), Pricing (330), and Proof (340). One canonical statement per sub-dimension. A score of +1 means functional but not differentiating. A score of +2 means you have a genuine edge. The gap between those two scores is the most common source of wasted marketing spend.
Use this if:
You are questioning why your marketing is not converting, why customers choose competitors despite similar features, or whether your pricing strategy is actually a strategy.
What you'll know after completing it:
- Whether you have a unique feature — not just differentiating ones — that eliminates the comparison decision
- Whether your pricing is based on customer Willingness To Pay or on what seemed reasonable internally
- Whether your claims are backed by proof types customers actually trust
WHAT'S INCLUDED
- 4-page A4 portrait PPTX (print-ready, editable)
- Page 2: Orientation — scoring scale, 4 sub-dimensions, all 16 Vital 8 VP appearances, compact 2-column grid
- Page 3: Assessment Grid — one statement per sub-dimension, score boxes, evidence lines
- Page 4: Interpretation Guide — score ranges, 3 VP-specific warning patterns, next steps
Having a Value Proposition is not the same as having a differentiating one. Most teams score their VP on presence — "we have features, we have pricing, we have testimonials." The Marketing Canvas Method scores on differentiation: do you have a unique feature competitors cannot claim? Is your pricing anchored to what customers are willing to pay, not what competitors charge? Can you prove your claims?
The 300 Value Proposition Standard Assessment scores four sub-dimensions: Features (310), Emotions (320), Pricing (330), and Proof (340). One canonical statement per sub-dimension. A score of +1 means functional but not differentiating. A score of +2 means you have a genuine edge. The gap between those two scores is the most common source of wasted marketing spend.
Use this if:
You are questioning why your marketing is not converting, why customers choose competitors despite similar features, or whether your pricing strategy is actually a strategy.
What you'll know after completing it:
- Whether you have a unique feature — not just differentiating ones — that eliminates the comparison decision
- Whether your pricing is based on customer Willingness To Pay or on what seemed reasonable internally
- Whether your claims are backed by proof types customers actually trust
WHAT'S INCLUDED
- 4-page A4 portrait PPTX (print-ready, editable)
- Page 2: Orientation — scoring scale, 4 sub-dimensions, all 16 Vital 8 VP appearances, compact 2-column grid
- Page 3: Assessment Grid — one statement per sub-dimension, score boxes, evidence lines
- Page 4: Interpretation Guide — score ranges, 3 VP-specific warning patterns, next steps
